2020
#GlowOn with Sekkisei
Project: Branding
Sypnosis: Reposition Sekkisei as a brand for young people, as opposed to its current reputation of being an "old lady's brand". Our campaign centered on embracing youth with the energy of nature. Supporting executions: Video, social media posts, Instagram filter, pop-up event: The Skin Factory & Posters
2019
Bettr Coffee Market Entry Strategy
Project: Marketing Account Management
Proposal for Bettr Coffee to enter tertiary students as a target segment & collaborate with tertiary institutes to sell products in schools, & provide scholarships tp students under the Financial Assistance Scheme (FAS). Supporting Executions: Video
2020
Jubilee Bird Paradise
Final Year Project
A campaign proposal for Jurong Bird Park's 50th Anniversary and goodbye celebration before their move to Mandai. Our proposal was to bring back the nostalgia of the park when it first opened in 1971, taking her visitors down memory lane and allowing older visitors to retrace the roots of the fond memories created at the park in their childhood.
Supporting executions: Outdoor Advertising, Social Media, Email Marketing, Collaborations with Lego, TY, Tiger Beer & Yeo's & pop up events throughout the year.
2020
Expressing Through Sound
Project: Public Relations
Launch Sennheiser's new Momentum True Wireless 2 Earbuds through outreach to aspiring local artists in Singapore. Proposed Executions: The Silent Project Event, Video, Instagram, Email Marketing, Media Kit, Geurilla Tactics (The Silent Box), Affiliate Programs, Influencer & Blogger relations
2019
Seoul Garden Hotpot
Project: Consumer Insights & Marketing Analytics
A consumer research project focused on the quantitative collection of data that could be turned into insights and personas to drive recommendations for SGH.