The Reconnection Project

Project: Creative Collaborations

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Deliverables: Pitch Deck & Practical Production

Submitted to D&AD New Blood Awards 2024

The Brief: Loneliness is an epidemic faced by young people aged 16-24, and is as harmful to one's health as 15 cigarettes a day. We were tasked with creating a digital tool to spark in-person connection amongst our youths, who live in a digitally connected yet socially disconnected world.

Our Proposal: a microsite for Airbnb featuring a shareable personality test, supported with various digital and traditional media tactics such as bus stop ad & tube advertising, Instagram and Tiktok marketing & in-person events to spark real-life connection.
During this project, I was involved in the overall creative strategy, web design, and illustrations.