The Toxicity of #ThatGirl

Project: Visual Storytelling

Deliverables: 1 minute filmed advertisement & Poster Photography

Chosen organization for the project: the Cybersmile Foundation

Sypnosis: Touching on how social media trends perpetuate harmful beauty standards and unhealthy habits and behaviors in the name of #Wellness & #SelfCare. Our ad showcases a typical young woman falling into seemingly harmless wellness trends on social media, gradually spiraling down an unsustainable and impractical lifestyle as she tries her best to keep up appearances for social media.
During my part of this project, I was involved in the production, directing, filming, photography, set design, and poster design.